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DO THE THING
A Science-Backed Process To Help You Take Action Even When Motivation Fails And Life Gets Messy
You don’t need more discipline. You need a process that works when real life shows up.
Grounded in behavioral science and shaped by nearly two decades of coaching experience, Do The Thing helps you close the gap between intention and action without shame, perfectionism, or rigid routines.
Do The Thing gives readers the tools to stop waiting for the ‘perfect moment’ and start taking action that feels natural, sustainable, and genuinely their own. If you’re tired of trying to force change and ready to make progress that lasts, this book will become your new best friend.
Melina Palmer, Founder of The Brainy Business
You Already Know What To Do.
So Why Is Doing It Still So Hard?
When motivation fades. And life gets messy, most behavior-change advice collapses. Willpower becomes unreliable. Discipline starts to feel brittle. And the cycle of trying, failing, and blaming yourself begins again.
DO THE THING takes a different approach. Instead of asking you to try harder, it shows you how to design habits that actually fit your life, your environment, and the way your brain really works.
Inside DO THE THING
You’ll Learn How To:
Reduce friction instead of relying on motivation
Design habits that adapt to real-world environments
Experiment without shame or perfectionism
Build consistency even when energy fluctuates
Stop blaming yourself and start coaching yourself
Foreword by Samuel Salzer
AI & Behavioral Science Advisor
The most powerful interventions don’t change people; they change the conditions so people can change themselves. They hand you the controls, not the script.
Trusted By Coaches, Scientists, and Practitioners
Dr. Yi Zhang
Erin shows you how to create change without shame or perfectionism. A deeply human approach to behavior change.
Robin Krieglstein
Scientific precision combined with deep empathy. Research translated into real relief.
Elizabeth Davies
Practical, compassionate, and genuinely doable — a guide for real life.
Jill Patton
Tools that help you guide yourself toward meaningful change.
Want To Put These Ideas Into Action Right Away?
Download The Behavior Change Field Guide: A practical companion workbook designed to help you experiment, adapt, and take consistent action even when motivation fades.
Meet Erin Laverone
Erin Laverone is a behavior change coach and educator with more than seventeen years of experience helping people turn insight into action. Blending behavioral science with deep empathy, her work focuses on designing habits that fit real lives, not perfect routines.
Through coaching, education, and research-informed frameworks, Erin helps individuals and professionals close the gap between knowing what to do and actually doing it.
Ready To
DO THE THING?
Open the book. Try the process. Experiment your way forward, even when life gets messy.